In the South Caucasus there is a tension between the
desire to leave the Soviet past behind and the desire to re-evaluate history.
Museums are one of the arenas in which the past, culture and
history of any country (or nation) are captured. The International Council of
Museums defines a museum as “A permanent institution for charity, to the service of the society
and of its development”. This blog shows the changing
situation of museums in the South Caucasus and reveals that the attendance rate
is highest in Armenia although the country has the fewest number of museums in
the region.
According to the national statistics offices of
Azerbaijan, Armenia and Georgia (the State Statistical
Committee of the Republic of Azerbaijan, the National Statistical Service of the Republic of Armenia and the National Statistics Office of Georgia),
Azerbaijan is home to the largest number of museums in the region (227 in
Azerbaijan, 183 in Georgia and 99 in Armenia). Azerbaijan has the largest
population of the three states and Georgia has the greatest density of museums
relative to its size and population. Additionally, Azerbaijan and Georgia have
experienced the greatest increase in the number of museums. There has been a
steady increase between 2005 and 2011 in Azerbaijan and a sharp increase from
2010 to 2011 in Georgia. Armenia, with the smallest population, also has the
fewest museums in the region.
Despite the fact that there were half as many museums in
Armenia as in the other two countries in 2011, official statistics reveal that
museum attendance is the highest in Armenia. Annual museum attendance in
Armenia was relatively steady from 2005 to 2009 and then rose sharply after
2009. The number of visitors has almost tripled in Armenia since 2005, which
reflects growing interest in museums in Armenia. The attendance rate in Armenia
is more than three times higher than in Georgia even though there are almost
twice as many museums in Georgia than in Armenia.
The increase in museum attendance in Armenia might be due
to a number of factors, such as exhibition
content, reduced ticket prices, effective advertising campaigns, and other
possibilities. Additionally, tourism is one factor that might have an impact on
museum attendance. However, data from the World Tourism Organization
reveals that tourism was lowest in Armenia among all three South Caucasus
countries from 2009-2011. In the last year, the tourism rate in Armenia was
half that in Azerbaijan and four times lower than in Georgia. Thus, these
numbers might suggest that museum attendance rates in Armenia are driven by
locals rather than foreign visitors.
Data from the 2011 Caucasus Barometer (CB) also confirms
that Armenians are the most keen to visit museums (or art galleries). CB data also
indicate that this activity is most popular among women than men.
There is also a
difference in the predominant type of museums found in each of the three
countries: historical, memorial, local lore, arts and other. Museums engaged in collection, protection and
the study of historical materials and monuments are predominant in
all three countries. Again, data from the national statistics offices reveal
a different distribution of the museums in the South Caucasus; memorial museums
are the majority in Georgia, while most museums specialize in local lore and
history in Azerbaijan, and the majority of museums are devoted to art in
Armenia. The size of every museum possibly also affects its attendance rates, yet there is no data
comparing their sizes in the region.
This blog shows that the number of museums negatively
correlates with their attendance. Armenia has the fewest museums, yet it has
the highest museum attendance rate. To add, it seems that museum visits are
accelerated by locals in Armenia.
What types of museums do you find most
appealing? What do you think explains the sharp growth of museum visits in
certain countries?
You can also explore the CB data sets on
similar questions by visiting CRRC’s interactive Online Data Analysis tool at http://www.crrc.ge/oda/.