Georgians are enthusiastic in supporting the country’s accession to the European Union. Since 2012, when the National Democratic Institute (NDI) and CRRC-Georgia started tracking attitudes, three quarters of Georgians approved of the government’s goal of joining the EU, on average. What motivates Georgians to support the Union, or alternatively, to abandon support? A survey experiment included in the latest CRRC/NDI poll suggests potential economic burdens have a modest yet significant effect on support for membership. Results do not support the common belief that a potential military threat from Russia dampens Georgians’ support for the EU.
After hearing vignettes, respondents were asked their voting intentions on a hypothetical EU membership referendum (see figure above). The results suggest that a potential economic loss (“increasing prices”) increases the probability of voting against EU membership. The effect is rather small – presenting the statement on the potential economic burden of EU membership increases the probability of voting against EU membership by five percentage points. These findings might be explained through the concept loss aversion. According to this idea, humans are more likely to act to avoid losses rather than working for a gain or pleasure. Thus, not surprisingly, Georgians are more concerned with potential losses associated with EU membership than its benefits. Although a plausible cause, a further experiment testing whether people react to the idea that joining the European Union could decrease prices would better pinpoint whether loss aversion is at work or not in this case.
Importantly, none of the other treatments including the combination of the Russian threat and increasing prices changed attitudes. It is hard to crack the mechanism why a doubly negative statement does not affect respondents’ feelings, when one of the statements alone does. One speculative explanation suggests that potential benefits associated with the European Union overpowers or cancels out the effects of ominous Russian threat as the latter is almost ever-present in the country’s life. Nontheless, more research is needed in order to test whether this is a plausible explanation.
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