Follow-Up Media Landscape Survey

By Tamar Zurabishvili

In September 2009, CRRC conducted a baseline survey on the Georgian media landscape within the scope of an EU-funded project entitled, “Strengthening the Media's Role as a Watchdog Institution in Georgia”, implemented by the Eurasia Partnership Foundation. The results of the study have informed a far-reaching public debate on the state of media, attitudes of the Georgian population toward the media, and perceptions of its independence and professionalism. The survey continues to be a point of reference, as this recent article illustrates. The ongoing debate suggests that there is considerable demand for fact-based research about the Georgian media.

The follow-up Media Landscape survey, conducted by CRRC in April-May 2011 with funding from the Norwegian Ministry of Foreign Affairs provides a unique opportunity to analyze attitudes of the Georgian population towards the media, as well as to monitor changes in media consumption. Among the findings, our preliminary analysis shows that the number of internet users has increased two-fold since September 2009. Internet as the primary source of information is still limited, but with now 5% it has nearly doubled in the last 18 months. At the same time, respondents say that most Georgians use the internet as a tool for social networking. There thus are new opportunities for Georgian media outlets that may seek to reach out to internet users more proactively and to develop more attractive internet media products.

These are only the first snapshots. More data and analysis will be available soon. For now, the questionnaire and dataset for the 2009 survey can be downloaded in SPSS and STATA formats from CRRC’s website. We welcome your visit!